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Specialist eCommerce Agency

The last eCommerce
ads agency
you'll ever need.

Surge Digital is a specialist eCommerce performance agency. Google Ads. Meta Ads. No lock-in contracts. No junior media buyers. Just a senior team that makes your ad spend count.

Claim Free Audit → Our services ↓
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No onboarding fees. No lock-in contracts. Don't like what you see? Leave. No notice period. No questions asked.
Teagan Bok — Founder, Surge Digital
eCommerce focus
$5K–$100K+
monthly ad spend managed
Our promise
"No onboarding fees.
No lock-in. No juniors."
Approach
P&L First
not just ROAS
No lock-in contracts
No onboarding fees
Google Ads specialists
Meta Ads specialists
No junior media buyers
P&L-first approach
Incrementality testing
Leave anytime — no questions
eCommerce only
Shopify specialists
6–8 clients per team member
Results in 30–90 days
No lock-in contracts
No onboarding fees
Google Ads specialists
Meta Ads specialists
No junior media buyers
P&L-first approach
Incrementality testing
Leave anytime — no questions
eCommerce only
Shopify specialists
6–8 clients per team member
Results in 30–90 days
What Sets Us Apart

Not just another performance agency.

$0
Lock-in contracts
Month-to-month, always. If you don't like the results, leave. No notice period. No penalty. No awkward conversation. We simply have to keep earning your business every month — and we're fine with that.
P&L
Is our north star
ROAS looks great in a report. Contribution margin is what builds a business. Before we touch a campaign we understand your unit economics, margins, and what profitable growth actually means for you.
1:1
No junior media buyers
Every account at Surge is handled by a senior performance marketer — not a graduate who's learning on your budget. Our team deliberately limits intake to 6–8 accounts each, so your account always gets the attention it deserves.
About Surge Digital

Senior strategists.
Not set-and-forget.

Teagan Bok — Founder
P&L
First

Teagan Bok founded Surge Digital after years scaling eCommerce brands at the highest level. The agency was built on a simple principle: most agencies over-promise at the pitch and under-deliver in practice. At Surge, the team you meet is the team that runs your account — senior performance marketers with deep specialisation in Google Ads, Meta Ads, and eCommerce unit economics.

Every engagement starts with your spreadsheet, not your ad account. Contribution margins, new-customer economics, and cohort behaviour come first. Campaigns come after. That's why the results show up on the P&L, not just the dashboard.

We're not a full-service agency trying to do everything. We do paid media for eCommerce brands, and we do it at the highest level. Our team deliberately handles a small number of accounts so every client gets the attention and strategy that actually moves the needle.

⚡
Senior team. Limited intake. Real accountability.
Each team member handles 6–8 accounts max. You'll always know who's working on your business, have direct access to them, and work with people who've seen what it takes to scale a profitable eCommerce brand.
Google Ads Meta Ads Shopify eCommerce only Month-to-month Leave anytime
Services

Everything you need.
Nothing you don't.

Six focused services — all built around one outcome: profitable revenue growth. Hover any service to learn more.

Google Ads
Search, Shopping, Performance Max — structured around margin, not platform ROAS. Built for how the algorithm actually works.
  • Margin-aware campaign architecture
  • Product feed optimisation
  • Performance Max strategy
  • Search intent mapping

Most Google accounts waste 30–40% of budget through poor structure. We fix the architecture first, then scale what's working.

Meta Ads
Full-funnel Meta strategy focused on genuine new customer acquisition — not recycled retargeting that inflates ROAS without growing revenue.
  • Prospecting & ASC architecture
  • Creative testing frameworks
  • Attribution window analysis
  • 1P audience segmentation

We build every Meta account around new-customer CAC, not blended ROAS. Retargeting only where it's genuinely incremental.

Unit Economics
Before we touch a campaign, we understand your business. Cohort analysis, LTV modelling, contribution margins — the real numbers.
  • Cohort analysis & LTV modelling
  • Contribution margin by product
  • AOV analysis & offer strategy
  • New vs blended CAC isolation

Understanding which products are truly margin-accretive, and what you can actually afford to pay for a new customer — before any spend is made.

Incrementality
Find out what your ads are actually causing — vs what would have happened anyway. Consistently reveals 20–40% of reported revenue is attribution inflation.
  • Holdout test design & execution
  • Cross-channel cannibalisation
  • Northbeam & Triple Whale
  • Platform vs Shopify reconciliation

Last-click attribution is a lie most brands are living inside. We find the real number and reallocate accordingly.

Creative Strategy
Systems that produce consistent creative winners — not one-off guesses. Every test has a hypothesis. Every result feeds the next brief.
  • Data-driven creative briefs
  • Hook rate & hold rate analysis
  • Hypothesis-led A/B testing
  • UGC & lifestyle strategy

Creative is the highest-leverage variable in a mature Meta account. We build the system that consistently finds winners, not just one-off experiments.

Reporting & Strategy
Reporting that drives decisions — not documentation. We align on the right north star metric and review P&L impact monthly, not vanity metrics weekly.
  • MER & blended CAC reporting
  • Shopify vs platform reconciliation
  • Weekly optimisation cadence
  • Monthly P&L strategy review

Every reporting framework we build answers one question: is this investment producing profitable growth? Everything else is noise.

Deep Expertise

What our team actually
knows deeply.

Click any area to see the specific frameworks we use. These aren't buzzwords — they're the tools applied on every account.

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Unit Economics & Commercial Analysis
The foundation every campaign is built on
×

Before touching any campaign, we understand your business economics at a unit level. This is what separates campaigns that look good from campaigns that actually make money.

Cohort Analysis
Breaking customers into acquisition cohorts to understand repurchase behaviour, churn signals, and how 30-day performance predicts 90 and 180-day outcomes.
LTV Modelling
Predicted 90-day, 180-day, and 12-month LTV by product category, channel, and customer segment — so you know the true ceiling for new customer acquisition cost.
Contribution Margin by SKU
True margin per product — revenue minus COGS, shipping, returns, and payment fees. Some bestselling products are margin destroyers we shouldn't be advertising.
AOV & Offer Strategy
Analysing average order value by channel and creative type. Bundle construction, threshold incentives, and cross-sell sequences that move AOV without touching ad spend.
New Customer CAC
Isolating the cost to acquire a genuinely new customer — not the blended number. Most brands inflate this by attributing existing customer repurchases to paid campaigns.
P&L Alignment
Connecting marketing activity to actual financial outcomes. Making sure every optimisation decision moves the P&L, not just the ROAS dashboard.
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Google Ads — Search, Shopping & PMax
High-intent traffic structured around margin
+

We build Google Ads accounts structured for how the algorithm actually works — not how the interface encourages you to set things up.

Campaign Architecture
Structuring campaigns to segment intent, product margin, and customer stage correctly. Architecture directly controls how Google allocates your budget.
Shopping Feed Optimisation
Product feeds optimised at the attribute level — titles, descriptions, custom labels mapped to margin tier. The highest-leverage change in any Shopping account.
Performance Max Strategy
When PMax helps and when it cannibalises. Asset group segmentation by product category. Budget control between PMax and standard Shopping.
Margin-Aware Bidding
ROAS targets that reflect actual contribution margin by product group. A 4x ROAS on a 20% margin product is a loss. We build strategies around real profitability.
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Meta Ads — Full-Funnel Strategy
New customer acquisition at scale
+

Meta is where most eCommerce growth lives — and where most budgets leak. We build accounts structured around genuine new customer acquisition.

Prospecting & ASC
Advantage+ Shopping Campaigns segmented by product category. Lookalike structures seeded from high-LTV segments, not all purchasers.
Retargeting Strategy
Retargeting only where genuinely incremental. Exclusion windows tested to determine where retargeting cannibalises organic intent rather than accelerating it.
Creative Testing
Single-variable hypothesis testing with logged results. Hook rate and hold rate analysis. Every test produces a repeatable learning, not just a winner/loser.
Budget Scaling
Scaling spend without destroying efficiency. Incrementality signals and cohort windows determine when and how fast to increase budgets safely.
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Attribution & Incrementality Testing
Finding what's real vs platform inflation
+

Incrementality testing reveals 20–40% of reported ad revenue is typically attribution inflation. We find the real number and reallocate accordingly.

Holdout Testing
Splitting audiences into exposed and unexposed groups to measure true incremental lift. The only way to answer "what would have happened without this ad?"
Cross-Channel Cannibalisation
Identifying where paid channels claim credit for organic, email, or direct conversions. Running Meta retargeting at 10x ROAS on people who were going to buy anyway is a very common expensive mistake.
Third-Party MMM
Northbeam, Triple Whale, and other tools — used with an understanding of each tool's methodology and where their models introduce their own biases.
Shopify Reconciliation
Cross-referencing platform-reported data with Shopify actuals. The gap between what Google and Meta claim and what Shopify records is where the real story lives.
How It Works

From audit to live
in 7 days.

A clear process with no surprises. And no lock-in at any stage — if it's not right, you walk away.

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Step 01
Free Audit
We review your current paid media setup, identify wasted spend, and give you an honest assessment of what's possible. Completely free. Completely genuine. No obligation to continue.
💬
Step 02
Strategy session
A direct conversation with a senior Surge strategist — not a sales rep. We walk through the audit findings, align on your goals, and give you an honest read on what's possible. No pitch deck. No pressure.
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Step 03
Build & launch
Your dedicated senior marketer builds the full campaign system — structure, creative, tracking, attribution. Typically live within 7 days of green light.
📈
Step 04
Optimise, scale, or walk away
Weekly optimisation tied to your P&L. Monthly strategy reviews. Direct Slack access to your team. And if at any point it's not working — leave. No notice period. No questions asked. We earn your business every month.
Free Content

Everything we know,
made public.

Teagan shares the same frameworks used on $100K+/month accounts — free on YouTube. No courses. No gatekeeping.

Common Mistakes in Google Ads
Google Ads
Common Mistakes in Google Ads for eCom Brands
Campaign structure errors, bidding strategy mistakes, and attribution blind spots — the most expensive mistakes eCommerce brands make and how to fix them.
Watch on YouTube →
Meta Attribution
Meta Ads
Meta Attribution Settings Explained
Campaign Structure
Google Ads
Campaign Structure for eCom Brands
Google Ads UI
Google Ads
Google Ads User Interface Explained
Watch all videos on YouTube →
FAQ

Straight answers.

Are there lock-in contracts? ×
Never. Month-to-month only. If you don't like the results — or the service, or anything at all — leave. No notice period. No penalties. No awkward conversation. We genuinely believe we should earn your business every single month, and this structure makes sure we have to.
Who works on my account? +
You'll be assigned a dedicated senior performance marketer who handles your account day-to-day — not a junior who's learning on your budget. Each member of our team manages a maximum of 6–8 accounts, so yours always gets proper attention. You'll have direct Slack access to your team and a clear point of contact from day one.
What types of brands do you work with? +
D2C eCommerce brands on Shopify — fashion, apparel, beauty, health, homewares, consumer goods. We only work with eCommerce brands, which means we understand your margins, your seasonality, and your customer economics better than any generalist agency.
What's the minimum ad spend? +
We work with brands spending $5,000 to $100,000+ per month in paid media. The more relevant question is whether your unit economics support profitable scaling — which the free audit is designed to assess first.
How quickly do we see results? +
Structural improvements — wasted spend identified, campaigns restructured, bidding corrected — typically appear within 30–60 days. Compounding performance builds over 90 days as creative and cohort data mature. We give you a realistic timeline based on your specific account during the audit.
What's in the free audit? +
A genuine assessment of your current paid media setup — where budget is wasted, what's actually incremental, and where profitable scale exists. Followed by a direct strategy call with Teagan. Not a pitch deck. Useful whether you work with us or not.

Find your profitable growth.

Start with a free audit. Speak directly with our team. And if it's ever not right — leave. No questions asked.

Claim Your Free Audit →
No lock-in
Leave anytime
Senior experts
P&L-first approach
eCommerce only